Client expectations
Jul 28 2006
An excellent quote from an article about being a web design client:
It’s not ‘if we build it, they will come, and throw money at us.’ For most businesses, it’s more like ‘if we build it, and dedicate effort to keeping it fresh and up to date and interesting, and if we’re selling something people really want to buy, and if we think of the web site as only a part of our marketing effort, and if we pay attention to having clean code and optimized pages and tweak our pay-per-click keywords effectively, maybe we’ll be more successful with a web site than without.’
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Filed under: Internet.
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